The brief: To create a successful long-term event marketing strategy

Global healthcare company Abbott has trusted 4D with their end-to-end exhibition and event strategy for a number of years.

Each marketing cycle, our remit includes finding new and creative ways to clearly highlight the company’s brand values and communicate complex information to different audiences within a live experience.

By bringing together long-term goals and marketing strategy, we have been able to consistently create striking, yet appropriate exhibition spaces, ranging in size from 6sqm stands up to 100sqm.

‘What makes 4D stand out as an exhibition partner is the project management expertise they bring to pulling the whole exhibition presence together. Attention to detail is very good during the planning stages and the team always provide excellent support during exhibitions.’