The brief: Bringing A Connected World of Opportunity to life
4D’s longstanding client ARM was looking to bring a central campaign message to life within a physical space. Focusing on the theme of ‘A Connected World of Opportunity’ we would lead their physical stand design at Mobile World Congress 2017, through innovative visual design that would build on their 2016 presence.
‘Scroll down to the video to hear what our clients' think.’
A focal point of the stand space was two high-quality LED screens that synchronised the different zones. As well as a large LED ceiling-high wall, we also used the latest edge-design LED to create a balcony corner that provided branding opportunities within a space that would usually remain redundant. This led the eye, along with the wood-panelled ceiling, to the upper level and second meeting area, maximizing on a feeling of space.
On the floorscape, the Renault Twizy was positioned centrally to present how automotive digital technology is spreading rapidly through the industry. This represented the recently announced collaboration with ARM and the positioning piqued the interest of passing attendees.
'4D consists of a team of professionals with extensive trade show experience, particularly within MWC exhibition, the largest and most complex show of this kind. The stand delivered everything we expected and more and enabled us to bring our branding to life.’