The brief: Designing a new brand platform to increase visitor engagement
For the third year Coriant worked with 4D at Mobile World Congress 2017 to maximise on its existing location within Hall 2. Focusing heavily on presenting the brand image, the space would be given a fresh new exterior including a redesign of the entrance look and feel.
‘Scroll down to the video to hear what our clients' think.’
One clear objective was to host more executive meetings during the show. 4D responded to this by proposing and building an upper deck solution, that remained within budget.
The layout re-visited the lounge and demo areas to increase visitor activity and engagement. New campaign artwork was created to support the new look and feel of the space, to ensure a coherent brand story and message.
The result was a busy stand throughout the show that fulfilled all of the objectives, with key clients and prospects meeting and engaging with Coriant, building relationships and visiting the best in class solutions available to them.
‘Thank you so very much, we are all delighted with the booth at MWC and especially with the excellent working partnership. It was a real pleasure and the outcome was extremely successful. We look forward to working with you again in the future.’