The brief: Designing an atmosphere within a compact stand space

The stand design for ENEA at Mobile World Congress 2017 was an opportunity to create brand awareness and presence using a compact stand space within a busy show floor.

‘Scroll down to the video to hear what our clients' think.’

4D facilitated the brief by designing a layout that included all essential aspects of demos and meeting rooms as well as really pushing the culture of the company and the Nordic region.

The stand design was eye-catching and fully ‘on brand’ using HD screens, a high-resolution LED display and quality imagery to communicate the brand story. The stand’s atmosphere and ambience was dynamic; able to change from day to night through lighting and screen content. This added a sensory impact to the space and ensured it was as fit for purpose for meetings, as it was for after parties.

The Polar Mingle party held on the stand, now a recognised annual event, was a lively affair for invited guests and show visitors, with a palpable buzz. This was part in testament to how well the space available was designed for purpose.

‘4D really captured the brief in one proof. I haven't seen this in the 9+ years I have been in the industry and really look forward to working with 4D again next year.’