The brief: Use gamification to create high customer engagement at INFOSEC

4D collaborated with ESET on their experiential solution at Infosec. Beginning with strategy and a look into ESET’s target audience. 4D created a one-off retro gaming platform. This was customised to the brand’s goal of creating an immersive visitor experience and led by the elements that they felt their customers would be most interested in engaging with.

Eye-catching and crowd drawing, it was the event technology talk of the event.

‘4D really brought a fresh perspective to what we wanted for our exhibition stand at INFOSEC. They clearly have a high understanding of technology and used this to create an innovative campaign that worked. Our visitors loved the gaming aspect and we felt that we could communicate with them more effectively because of it.’