The brief: To use custom animation to increase brand awareness and dwell time

4D created a custom animation for P2i, as a way of communicating the brand’s unique offering to its visitors.

The animation used rich, informative content to entertain and engage with the audience, built on information and data about the company’s new products.

The experience was created within a stand design that acted as the platform for an engaging animation that lead to brand awareness and increased visitor dwell time.

‘Rather than just doing the same product displays year-on-year 4D really helped us to use digital technology to make something different. Through the animations they created, our products were bought back to life and became more memorable for our audience. The project management was great too, making the event feel very easy.’