The brief: End-to-end digital content development and stand design for Sepura
Following the previous year’s event success with a responsive mobile app delivered for Sepura, the 4D team were asked to manage the full design and build, content development and design at CCW 2017.
Growing on the success of the original mobile app design, 4D updated the content and were able to deliver a refreshed, responsive mobile experience for Sepura’s visitors.
Alongside the refreshed app, 4D managed the full design, project management and build of a new stand space that would help Sepura to bring their brand to life within the event environment.
This included a bespoke 11 metre wide LED flown banner which would bring new digital content, also developed by 4D, to life and attract eyes from across the show. Not only did this add height and an additional visual element to the stand, but it allowed Sepura to increase their digital messaging and tie together all digital elements surrounding their event presence.
The result was a stand that led success and moments of interaction between Sepura and its audience, plus a cost-effective mobile app that could be used by all visitors. Therefore creating a great event presence and an event legacy that far outlived the show itself.
‘4D are not just a stand design agency – they integrate really good design ideas with digital technology.’