The brief: Strengthening brand positioning and engagement

Growing on the brand positioning from 2016, 4D’s repeat client Vasona were looking to re-configure their stand design and image to fit a new and improved stand location at Mobile World Congress 2017.

‘Scroll down to the video to hear what our clients' think.’

The stand was designed to maximise on all of the available space and included features such as high-level logos back-lit and in 3D, interactive demonstration areas and exclusive meeting spaces. This reinforced the brand positioning and ensured that each area was optimised for maximum engagement between staff and visitors.

The result was a true brand experience for visitors wanting to engage with the Vasona community and learn about the technologies and innovations available to them.

'We had a great experience at MWC last year with 4D and so we knew that we could proceed with this event with trust and confidence, knowing that 4D would be able to pull together a solid, smart design, both before the event with the planning and then onsite. The 4D team had everything covered and we didn't have to worry about any details.'