The brief: To create a synchronised multi-event strategy to global markets

Vestas presented 4D with a unique challenge: to deliver a global solution that could be rolled out across more than 10 shows per year on stands of varying size and configurations.

Key to the design was the use of innovative materials and finishes, reflection of the brand and the introduction of content messaging technology.

The client was looking for a design sparring partner to share ideas and discover exciting design solutions that were functional and on budget whilst working within limited time frames.

The end result was a design that surpassed expectation. In addition to the high-resolution LED video wall, interactive touch points and 3D theatre, 4D introduced sensors to track and measure visitor footfall and dwell time.

The end result was a design that surpassed expectation. In addition to the high-resolution LED video wall, interactive touch points and 3D theatre, 4D introduced sensors to track and measure visitor footfall and dwell time.

‘The best stand we have ever had.’