2018 has been a pinnacle year for us here at 4D. From an award winning stand strategy and design that we feel may be our most successful and boldest yet (more on this below), to growing the team with the right staff members to help push us and our clients forward like never before.
Read below for an update from us and to learn what’s next for 4D:
Gold for Stand Effectiveness
We started the year off on a high at Mobile World Congress looking after ambitious client, Coriant. With a brief consisting of nothing more than bring to life the strapline “The Sound of Disruption”, an idea to disrupt the industry and their perception within it.
Our challenge at 4D was to create a stand presence that would not only launch the new brand position, but that would help to define it. Rather than starting with brand guidelines, we would need to create an essence that could imagine what the brand was going to be. Based on a series of early-stage marketing meetings with Coriant’s VP of Marketing we looked at how we could disrupt the concept of Coriant within the constraints of the hall. This is where we created initial concepts of music, a huge touch screen wall to show off the ecosystem and dancing fountains as a starting point for the visual perception.
The end result?
A 10-metre wide x 3-metre high touchscreen wall with 1.8 resolution, to ensure the screen would retain high clarity even when audiences were up close to it. Rarely done inside an exhibition hall, show stopping- dancing water fountains, personalised demo areas and authentic Persian themes. 4D created a credible vision of Coriant’s ‘Sound of Disruption’ and surpassed expectations taking initial stand design to a fully immersive environment for the brand’s community.
It really was the icing on the cake for 4D when we were awarded gold at the 2018 Field Marketing and Brand Experience awards for the project. Being recognised for such a high standard of effectiveness is phenomenal and reinforces the greatness we push for on behalf of our ambitious clients.
The Growing Team
The team has grown significantly, we’ve welcomed more creatives on-board to push 4D and our clients forward, with great momentum.
And along with new faces and insight came the realisation of the need for a brand refresh, that we’re bolder than before and everything from our website, to our logo, needs to reinforce this.
We’ve been busy carrying this exciting rebrand out internally up until recently, exploring all avenues, nailing exactly what 4D stands for and how we will better share our new offering with existing clients and the forever evolving world of events.
Our Future Offering
We are extremely proud to have now unveiled this new identity and updated offering that is a better reflection of the business in 2018.
4D will continue to serve a range of clients around the world, delivering stand design, marketing strategy and technology integrations at shows such as Mobile World Congress, Aircraft Interiors Expo and Ice Gaming to new a few.
4D will continue to offer the design and delivery of exhibition spaces, events and live experiences to a range of clients around the world. As well as marketing strategy and technology integrations at a variety of shows.
We’ve been looking at ways that we can further add value to your events and exhibition stands. Our objective is always to support our clients with the ‘why’ – meaning we’re happy to look beyond the big event or show presence and visualise how you can get your all-important brand message across.