It’s not always easy finding the right design agency for the job.
From first assumptions the solely important thing should be great design, but that’s not entirely true- which may sound peculiar coming from a design agency. Ultimately, finding an agency that’s a great fit for your business, that can demonstrate creativity but also dig far deeper- beyond the pretty picture is the key to results.
Below is a virtual checklist to proof check your agency ahead of IBC 2019:
- Visionary capabilities- Do you identify the agency as a company that can generate bold and refreshing ideas? How forward thinking and proactive do they appear to be? Design agencies looking to work with you should be actively asking you thought provoking questions and not making assumptions. Asking the right- and substantial questions demonstrates the intentions of matching original ideas with key client objectives and requirements.
2. Culture fit- Do your company values somewhat align with the agency’s? Do you get the feeling that you can work in synergy and that a valuable relationship can built in time? Your design agency should feel like an extension of your internal Marketing team and like a partnership rather than just a ‘supplier’.
3. Team structure- Is the structure of the team allocated to your project right? Do you feel as though adequate resources will be designated to executing ‘the big idea’? On the flip side, if you needed to extend your requirements; say for running a digital campaign in parallel to your show presence, could the agency assist? How holistic is their overall approach?
4. Proven process- Does the agency have a proven process or methodology they use to successfully activate their creative ideas? Along with past demonstrations of how this has met clarified goals?
5. Depth of experience- Can the agency demonstrate solid knowledge and previous experience working in your sector or to similar themed projects? Generally trade show skills are transferable but identifying that the agency has been able to deliver on similar projects can deliver some comfort and peace of mind.
Let us help with your 2019 presence.