With IBC 2019 fast approaching and exhibitors being well on the way to planning their show presence; considering how to connect with their target audiences and how achieve wider business objectives all within a few days. We have decided to regroup with the 4D design team to identify 2019 design trends that can assist you with creating a truly bold, captivating existence for IBC 2019. Because, as Irene Au stated “Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.”
Take a look at our 2019 design trend round up below, which outlines 6 design pointers to consider incorporating into your stand this year:
2019 Design trends that could inject a distinct flair into your presence…
Modern Minimalism- speaking volumes with minimum effort
Less is more- cliche but absolutely valid. Minimalism as a design movement is still relatively young, having only really transformed as its own in the late 1960’s and early 1970’s. But, how do you really define minimalism and what benefit does it impose in the world of exhibitions? Minimalism in its most naked form is about designers stripping back and only expressing the most necessary elements of a product or subject by getting rid of any unnecessary or excessive features. This is exactly why a minimalist approach to stand design should be opted for at IBC 2019, with simplistic, effective design comes the clear communication of what you do and what your presence is offering to the show visitor.
Curved Corners- offering a warm invite
Rounded and curved corners are noticeably more easy on the eye, with virtually any individual being able to appreciate their appealing aesthetic. The reasoning? Rounded corners take less cognitive effort to visually process. So when you transfer the facts and design benefits of curved corners, it’s a no brainer for incorporating into your IBC 2019 design to offer a warm, open invite to your target audience.
New Neutrals- colour confidence
Whilst bright, bold vivid hues might have the common perception that they are the most effective in catching the eye, hardworking neutrals still have a very relevant place in effective designs. Neutral colours are flexible, and don’t overwrite main features allowing your products or bold messaging to take the centre stage, which makes the design work aesthetically whilst also serving its purpose. Neutrals can even create a cosier atmosphere, granting your stand visitors a comfortable, sanctual experience.
Botanical Greens- bring the outdoors indoor
Certainly a growing trend that seems to be making an appearance across many interior mediums and in fact everywhere: we have the botanics-living walls, botanic themed wall art and accessories to even full scale greenery themed wallpaper. Whilst this may not be adaptable to every brands colour palette there are simpler ways to create a refreshing, natural feel with your brand identity remaining. You can opt for subtle plants and accessories that still impose a botanical feel or even integrating wood effects in the overall design.
Vintage Wins- making engagement simple
In a day and age where we are frequently bombarded with complex tech and digital forms of interaction, it can become extremely overwhelming stepping into an event landscape that is equally tech ridden- digital check-ins, virtual reality, and LED screens that follow you around the show can become tiresome. It could be a great idea to feature simpler ways of engaging your potential stand visitors for IBC 2019, perhaps playing on old fashioned interactivity wins like the (now returning trend) Polaroid. You could install a simple photo booth that prints a Polaroid for your stand guests (and requests their email address in exchange for sending the photo to their mailbox); allowing your visitor to have a nice takeaway from the experience and you generate some lead data, win win.
Sustainable Solutions- baby steps towards going green
Sustainability is a rising topic, and events as a whole are nowhere near being ‘green’. The good news is there are small ways to start implementing sustainable elements into stand designs that benefit the environment and the exhibitor. Using stand materials that can be reused and constructed on future stands is a good place to start, as well as using smart content displays where possible to minimise the use of graphic materials that will be disposed straight after the event. Sustainable choices should support the overall design and show aim and your design agency should have a clear understanding of where this can be achieved.
We know it’s not always easy finding the right agency for the job. Which is why we’ve pulled together your very own ‘agency proof checklist’ which outlines what to consider when ensuring the agency in mind is the right fit.