The Sound of Disruption from Barcelona to San Diego- launching a new brand and direction.

Disrupt existing brand perceptions
Engage with existing and potential clients
Present the Coriant solutions led proposition to the industry
mood board.

When we first met with Coriant five months prior to the show, they were at the beginning of an entire shift in their company positioning, including who they were talking to and how they wanted to present themselves as a company. There were no branding guidelines and no clear brief, except a theme of “The Sound of Disruption”, an idea to disrupt the industry and their perception within it. Moving towards a vision to be a solutions provider, rather than a product in a box and to build an ecosystem of valued partners.

Our challenge at 4D was to create a stand presence that would not only launch the new brand position, but that would help to define it.

stand features.

10 x 3 metre
interactive touchscreen LED wall

persian themes

show stopping
water fountains


400+ stand visitors per day at MWC

Increase in meaningful conversations at MWC 2018

Successful brand disruption and launch