When we first met with Coriant five months prior to the show, they were at the beginning of an entire shift in their company positioning, including who they were talking to and how they wanted to present themselves as a company. There were no branding guidelines and no clear brief, except a theme of “The Sound of Disruption”, an idea to disrupt the industry and their perception within it. Moving towards a vision to be a solutions provider, rather than a product in a box and to build an ecosystem of valued partners.
Our challenge at 4D was to create a stand presence that would not only launch the new brand position, but that would help to define it.
400+ stand visitors per day at MWC
Increase in meaningful conversations at MWC 2018
Successful brand disruption and launch