AIX was the destination. A brand launch and showcasing ELeather’s latest technologies were the goals.

 Let’s talk aesthetics… just by looking at the stand you can get a feel for how effortlessly chic and stylish it was. The stand needed to present this image and give the opportunity for visitors to immerse themselves within this lifestyle brand. As part of a global roll out the stand needed to be cost effective across a number of shows of varying size, configuration and location. Like a showroom for a lifestyle product, the stand demonstrated the key features and benefits of the client’s brand values and the technical advancement of the process.

The stand was a highlight of the show with visitors and neighbouring exhibitors commenting on how the space was truly immersive and representative of the brand image