Long term client ENEA tasked 4D with delivering a gutsy, contemporary but edgy styled presence at Mobile World Congress 2019 with the key aim of communicating their brand personality and showcasing their product offering. With the need for two reasonably spacious executive meetings rooms, live demos, a themed hospitality bar and space for introductory conversations; the brief required the team to re-imagine the brand’s personality and reflect this into a booth that effectively utilised space. The end feeling was an extremely striking space composed of sleek, contemporary styling. An open structure that could cater for high footfall aims, provide a hospitable experience and still host executive level meetings, away from the bustle of the show hall.
A highly accessible space that took the brand story to maximum height. Details included a hospitable themed cafe bar, 6 live demo stations, 3 spacious meeting rooms and casual seating areas. Unique, high level branding paired with 3.9mm smart edge LED.