This was the ideal brief for the 4D team. Building on an established long term relationship with the client we were able to bring insight and experience to the creative strategy and effective planning of the exhibition programme. The design was a boutique style stand, and the layout a mindful expression of the type of visitors who might visit the stand, so no enclosed spaces, simple clear messages and strong brand imagery. The tech was displayed effortlessly and simply to allow the tech guys to dig deeper into the demonstrations and presentations.
From Vancouver, to Long Beach, Stockholm and back to Montreal the programme was truly global, cost effective and consistent throughout.