The Architecture of Elegance- elevating the brand into echelons of pure luxury and comfort

Long-term aviation client, Jamco asked 4D to re-imagine a completely new stand design that would reach colossal heights for the brand at AIX 2019. Due to having a strong existing relationship with the client we were able to work in collaboration to shape a concept that evoked pure sophistication, inspiration and created an overarching statement of innovation. Key targets for the client at Aircraft Interiors 2019 included- hosting more meetings, inviting more guests onto the stand and sharing the design rationale behind the latest Jamco product innovations. Based on the client’s show objectives, the 4D design team ensured the stand design conveyed a highly executive showroom which capitalised on the highest traffic flow areas of the show hall. Opting for a highly resolved and striking structure composed of clean lines, strong aesthetics and a clear narrative the booth was the place to be, oozing Japanese chic.

Featuring interactive product displays and demo areas, a distinctive brand narrative and dedicated hospitality areas the booth assisted with placing Jamco at the heart of an ecosystem that represents the highest calibre of aircraft interior manufacture.