Seasoned exhibitors PCCW approached 4D prior to MWC 2019, with key aims to scale up and really elevate their show presence and brand story like never before. Challenged with creating a highly functional, hospitable space that instantly communicates the brand offering the design team had to dig deep to envision a space that would deliver, with huge impact. After conducting extensive research and having a series of detailed conversations with PCCW as part of the discovery phase, it was apparent that the ‘global scale’ of their intelligent networks was a core part of the stand messaging. The end result was an extremely bold structure, that still remained warm and inviting enough to host a meaningful visitor experience.