With 2,000 exhibitors, 151,000 trade visitors and 200,000 public visitors, Paris Air Show was bound to be a whirl wind of an experience.
Many of the exhibitors at the show were experimenting with innovative and new technology to help promote their brands and showcase their new products.
Companies these days are having to experiment and be adventurous with the technology they integrate into their stand, so that they can attract visitors and customers. Lots of exhibitors accomplished this during this year’s Paris Air Show; we saw everything from 3D presenters to video walls to smart screens.
Smart Screens seemed to appear a lot at the Paris Air Show this year; quite a few of the exhibitors had made use of this piece of technology to showcase their latest products. The touch screens help to create engagement, while at the same time the transparent screens help to reveal and show the new products, still creating that ‘wow’ factor.
One of the coolest pieces of technology that we have seen at the Paris Air Show this year is the Prymoid, which is a fantastic tool to draw in a crowd. The Prymoid is a pyramid which has an animation or video projected into it to create a 3D video that can be seen on all sides of the pyramid. Several exhibitors used Prymoids to showcase their new products and how they physically worked.
3D presenters again appeared on several of the stands we visited and are a unique way to present and get essential information across to visitors. These holographic presenters attracted passers-by to the stand, as it relayed information and interacted with the visitors, further increasing their engagement level and creating an immersive environment for them.
To conclude, lots of the exhibitors made good use of technology in order to engage and interact with their visitors, creating a more mesmerising experience for them. We look forward to the next stop, Farnborough Air Show to see how exhibitors up their game. For information on how 4D can help with technology at your next exhibition, contact Abs Patel