As one of the most exhilarating cities in the world, Tokyo offers so much more than your typical offbeat artistic showcasing and urban turmoil atmosphere. The city offers cultural diversity, innovation and a strong creative scene that provides a dose of inspiration like no other.
So how does Tokyo display futuristic thinking across the whole city experience? And how can we use this to influence disruptive event strategies? We explore below…
It speaks volumes that Tokyo is home to the National Museum of Emerging Science and Innovation and not to mention the fact that the city is renowned for being a virtual hub for all things technology. No matter where you are in the city, gadgets and hi-tech attractions seem to follow, from inside museums to spilling out right onto the streets. An exact representation of just how advanced Tokyo- and Japan as a whole- is with tech is the contactless revolution, Japan’s railway systems were one of the first to introduce a contactless payment system. The wave and pay system- recognised as IC cards- has been set in place since 2001, way before contactless systems were introduced anywhere else. There is a constant strive and devotion to extend the capabilities of existing digital networks and functionalities which is naturally why they lead the way and continue to take the title as one of the world’s leading digital innovators.
Experiences that certainly do not conform
From competing in your very own Mario Go Kart Adventure on the streets of the city (tour with MariCar) to grabbing a coffee at a real-life kitten themed café if there’s one thing experiences in Tokyo certainly do not consist of its conformity. From first impressions, you would most likely think that it’s bizarre for a country of strong conformist culture to allow a tour operator to permit a bunch of street-legal go-karts for anyone to whizz around in! But you have to admire the intent and acknowledgement to cater to niche audiences with bold and refreshing experiences. Memorability seems to be at the heart of everything the city has to offer.
Architecture that reimagines the fundamentals of design
There’s a certain something to every element of the design features of architecture In Tokyo. Dazzling lighting, contrasting structures and spectacular fusions of cultural interpretations, the city is a designer’s dream for evoking inspiration. If there’s ever one particular structure that stands out to us it’s the Reiyukai Shakaden Temple, the structure undoubtedly appears as though it has been taken straight out of a Science Fiction movie. Built-in 1975 the red and black granite complex coloured with black-steel shingles consists of the perfect mix of elegance and captivity.
What we can take from Tokyo for the future of exhibitions and events
The city provides many avenues to explore but the abundance of technology innovations, unique user-focused experiences and intelligent design can certainly be used as an effective influence on the strategy of future-focused events and exhibition presences. The theme is clear- Tokyo as a city is audience focused, people all over the globe jet off to experience the robotics and tech ridden streets and the city certainly doesn’t disappoint. We must obsessively asses the needs of the event audience and look to close gaps within the experience. Thinking forward and not waiting for demand to arise is imperative, as design agencies it Is more critical than ever to assess the needs of our client’s audiences beyond their knowledge and propose ways to add value, in order to provide a truly holistic event experience.